Here is how to make it count.
Do
7 tips for a winning submission
1
Start with the criteria.
Every category has five published judging criteria. Address each one explicitly. Judges score against these criteria – if you do not address them, you cannot score points. Structure your submission around them.
2
Quantify your impact.
Wherever possible, use numbers. Revenue growth, efficiency gains, user adoption figures, accuracy improvements, cost savings – specific, verifiable metrics carry far more weight than adjectives. If you grew something by 40%, say 40%, not "significant growth."
3
Tell a story, not just a list.
Judges read dozens of submissions. A narrative that explains the challenge, your approach, the obstacles overcome, and the outcome is more memorable and persuasive than a bullet-point list of achievements. Context matters.
4
Keep it concise.
Respect the word count. Judges appreciate clarity and brevity. A tight, well-structured submission that makes every word count will outperform a rambling one every time.
5
Include supporting evidence.
Testimonials, references, media coverage, independent data, screenshots, video – supporting documents strengthen your claims and give judges confidence in your submission. But keep them relevant. Quality over quantity.
6
Get a second pair of eyes.
Before submitting, have a colleague or trusted advisor review your submission. They will catch gaps, unclear passages, or missed opportunities you have become blind to. Fresh eyes are invaluable.
7
Submit early, then refine.
You can log in and edit your submission anytime before the closing date. Get a draft in early, then use the remaining time to polish, add evidence, and strengthen your case.
Avoid
What to avoid
1
Generic claims without evidence.
"We are the market leader" means nothing without proof.
2
Jargon without explanation.
Assume judges are intelligent but not specialists in your niche. Explain technical terms.
3
Last-minute submissions.
Technical issues happen. Do not risk missing the deadline.